Mutations at the Speed of the Internet
The musical diversity of New York’s global bass scene was something that gradually took root everywhere, as other sounds, both traditional and modern, increasingly entered the fray. Reggaeton, bachata, merengue, champeta, salsa, soca, dancehall, kuduro, funana, bubblin, batida—that’s just a partial list of the genres explored, and this sonic expansion also made it easier to welcome additional artists into the tent. Prominent new arrivals included Montreal dancehall disruptor Poirier, Portuguese kuduro alchemists Buraka Som Sistema, German bass agitators Schlachthofbronx, London-based West African pop experimenters The Very Best, and Chilean minimal techno alum Matías Aguayo, who’d set off on a wildly inventive, and unmistakably Latin, path with his newly founded Cómeme label.
Yet when it came to pure innovation, it was hard to top the tribal guarachero sounds coming out of Mexico. A bouncy style of Mexican dance music with lurching rhythms that are often said to sound like they’re tripping over themselves, the genre was a hybrid of cumbia, guaracha, house, techno, and assorted pre-Hispanic sounds (e.g. flutes, drums, etc.) that first came together in the mid 2000s. Mexico City, home to early adopters like DJ Mouse and Manuel Palafox, was tribal guarachero’s birthplace, but it was in Monterrey, nearly 500 miles to the north, where it became a full-fledged phenomenon. The music itself was obviously a big part of that, but it also helped that the scene’s distinctive botas picudas (“pointy boots”) became a global fashion curiosity. At the center of the storm was a trio of teenagers, Erick Rincón, DJ Otto, and Sheeqo Beat, who together formed the group 3Ball MTY, scored a major-label deal, and became tribal guarachero’s first pop crossover act. (Oddly enough, their signature song, 2011’s “Inténtalo,” became an international smash, but it was never really embraced by the tropical bass set, who preferred the trio’s rawer, weirder early material.)
Back in the States, the trajectory of global bass took a particularly unexpected turn in Washington DC, thanks to a house and club DJ (and former punk rocker) named Dave Nada. According to lore, he was persuaded by a young cousin to DJ at a high school house party, and after realizing that everyone else was playing reggaeton and bachata music, he decided to pitch down the Dutch house tracks he had on hand—beginning with Afrojack's remix of Silvio Ecomo and Chuckie’s “Moombah!"—to 108 bpm. Nada claimed that the crowd on hand instantly went bananas, which prompted him to continue tinkering with the formula, and in 2010, he released an EP, Moombahton, which showcased his discovery.
The EP was a big hit in the blogosphere, and a new, albeit wholly invented, genre was born. Practically overnight, SoundCloud producers around the world started making their own moombahton tracks, and the style quickly became so popular that it splintered into multiple variants, including moobahcore and moombahsoul. Munchi, a Dominican producer raised in Rotterdam, became one of the nascent genre’s first breakout stars—he was also one of the first people to move the sound beyond its edit-centric origins—and he was soon joined by David Heartbreak, a former rapper from NYC who threw himself headlong into moombahton and perhaps made more tunes in the style than anyone else. Still, it was Nada who remained at the center of the moombahton universe. Alongside his production partner Matt Nordstrom—the two worked together under the name Nadastrom—and Bersa Discos affiliate Sabo (who also had his own label, Sol Selectas), he launched a party called Moombahton Massive in October 2010, which rapidly became one of DC’s most popular club nights.
Moombahton had inadvertently connected the dots between Latin/Caribbean rhythms and EDM, but as it grew, the music increasingly gravitated toward the latter half of that equation. Co-signs from artists like Diplo and Skrillex—who actually brought Nadastrom on tour—certainly accelerated that process, and Dillon Francis, whose EDM star was just beginning to ascend at the time, was another high-profile supporter. Yet moombahton ultimately had a limited shelf life. The creeping brofication of the genre had turned off many of the hipsters and Latin music heads, and after a few years, the EDM kids started jumping ship as well, with a sizable chunk turning their attentions to trap music instead. Elements of moombahton did eventually surface in a number of mid-2010s pop hits, but by the time those songs from Major Lazer, Justin Bieber, and (arguably) Drake hit the charts, the genre itself was more or less considered to be dead.